ÍNDICE
MONOGRAFICOS MONOGRAPHS
José Luis Rojas Torrijos y Francisco Javier Paniagua Rojano. Pp.: 7-9
Automations in communication management in public institutions
Alejandro Álvarez-Nobell, Antonio Castillo-Esparcia e Isabel Ruiz-Mora. Pp.: 10-33
Footballers on Instagram: influence marketing analysis by Spain First Division captains
Jesús Segarra-Saavedra y Tatiana Hidalgo-Marí. Pp.: 34-55
Internal communication, commitment and well-being of the workforce: the case of Admiral Seguros
Andrea Castro Martínez, Aimiris Sosa Valcarcel y Emelina Galarza Fernández. Pp.: 56-78
Strategy and communication in social media: A study about the influence of the RealFooding movement
Cristina González Oñate y Adela Martínez Sánchez. Pp.: 79-101
Study of the digital presence in MotoGP: Jorge Lorenzo case study in Instagram
Gema Lobillo Mora y Marta Aja Gil. Pp.: 102-122
The use of color in the construction of effective communication for posters. A case study: training and entrepreneurship activities
Alberto Luis García García, Clara DePedro-Garabito y Maciej Wysokinski. Pp.: 123-147
Social networks, convergence and transmedia narratives in the promotion of the Canary Islands
Noelia Iñesta Fernández y José Sixto García. Pp.: 148-170
Approach to the study of the communication strategy of Andalusian universities on LinkedIn
Estefanía Cestino González. Pp.: 171-187
Evolution of sponsoring strategies in esports in Spain: 2013-2021
F. J. Cristòfol, Álvaro Martínez-Ruiz, Ignacio Román-Navas y Carmen Cristófol-Rodríguez. Pp.: 188-204
- El emplazamiento inverso como estrategia de comunicación corporativa para HBO: el caso de True Blood
The reverse product placement as a corporate communication strategy for HBO: The True Blood case
Víctor Álvarez Rodríguez. Pp.: 205-222
Analysis of brand placement in “Money heist”
Araceli Castelló-Martínez. Pp.: 223-245
RESEÑAS/REVIEWS
Necessary global approach to the television in Europe
Cristina Zapatero Flórez. Pp.: 246-249
Communication transmutation in the Network Society: challenges and opportunities
Pablo Berdón-Prieto. Pp.: 250-253
Transmutation of communication in network society: challenges and opportunities
Lucia Ballesteros-Aguayo. Pp.: 254-259